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French Alps real estate: top reasons to invest

January, 23 2020 ( Updated February, 28 2024)

Amidst the breathtaking beauty of soaring mountains, pristine lakes, high-altitude ski resorts and charming villages, the French Alps have become a captivating option for real estate investment. But beyond the allure of its picturesque landscapes, the region gives you numerous reasons that make it a compelling choice for investors seeking both financial returns and a touch of Alpine magic.  

Modern and cosy Chalet in the Chamonix Valley

Nestled within the beautiful Chamonix valley, the luxury Chalet Cristal De Roche, ID 3977 

So, why you should invest in French Alps holiday home? 


From the perennial draw of high-end tourism to the stability of the French real estate market, each facet contributes to the undeniable appeal of investing in a holiday home property in the Alps. Here are some key factors that make it an appealing investment: 

1. Scenic Beauty and Recreation 

The French Alps are renowned for their stunning landscapes and the region is a popular destination for outdoor enthusiasts, offering activities such as skiing, hiking, mountain biking as well as fine dining. The natural beauty and recreational opportunities attract more than 2 million visitors a year, making it a potentially lucrative area for real estate investment.  

Open and stylish living space in a cosy cabin in the French Alp

Open and stylish living space that can accommodate everyone comfortably, ID 7602 

Beyond the aesthetic appeal, the mountain climate promotes health and wellbeing, making these investments not just financially rewarding but also enriching for both investors and visitors. 

2. High-End Tourism and Hospitality  

Investing in vacation rental properties in popular tourist areas can provide a steady income stream. The French Alps are a major tourist destination throughout the year, with tourism accounting for up to 80% of the economic activity . Winter draws skiers and snowboarders, while the summer months attract hikers and nature lovers, ensuring a consistent demand for short-term accommodation associated with luxury and high-end tourism. 

Investors may find opportunities in catering to upscale visitors looking for premium accommodation, fine dining, and exclusive experiences. High-end chalets and luxury resorts can be particularly sought after in this market. 

A lovely chalet in the majestic Mont Blanc scenery

A lovely chalet in the majestic Mont Blanc scenery, ID 2493 

3. Stability and Infrastructure 

France is known for its stable real estate market and robust infrastructure. Accessibility to the French Alps has improved over the years with well-maintained roads, train links to France, Italy, Germany, and Switzerland, and the Geneva airport less than an hour away. This stability can attract investors looking for long-term security in their property investments.  

Moreover, mountain resorts in Savoie and Haute-Savoie are actively enhancing their appeal for tourists and investors

  • Infrastructure Upgrade: Ongoing improvements to ski lifts and slopes, with innovations like the Grand Massif's inter-station gondolas. 
  • Diverse Winter Activities: Beyond skiing, resorts offer tobogganing, ice skating, and unique night-time experiences, broadening their winter appeal. 
  • Year-Round Attractions: Increasing summer offerings such as mountain biking and adventure parks, coupled with off-season projects like Chamonix Yoga Festival and the incredibly famous UTMB, make resorts enticing throughout the year. 

The starting point of the UTMB, one of the most anticipated events in Chamonix and the last stage of the UTMB World Series
The starting point of the UTMB, one of the most anticipated events in Chamonix  

  • Sustainability Focus: Modern, eco-friendly facilities and sustainability initiatives, including electric vehicle charging stations and conservation efforts, demonstrate a commitment to environmental responsibility. 

These strategic investments not only cater to diverse tourist preferences but also position these mountain resorts as a sustainable option. 

4. International Appeal 

The French Alps attract a diverse international clientele, with maximum visitors from the UK. Investors may find a broad market for their properties, catering to individuals from various countries who seek to experience the unique charm and activities of the region.  

  • Megève and Courchevel: These elegant resorts are havens for luxury seekers, featuring five-star hotels, designer boutiques, Michelin-starred restaurants, and exclusive services. 

Elegant double bed in the living area in the studio Apartment Rochebrune De Megève 32, ID 6231

Elegant double bed in the living area in the studio Apartment Rochebrune De Megève 32, ID 6231 

  • Authentic Villages: Chamonix, Annecy (Known as the "Venice of the Alps”), and Yvoire captivate with timeless charm and cultural heritage, appealing to those in search of authentic local experiences. 
  • Global Attraction: These destinations transcend borders, drawing visitors from various countries. Examples include the world’s largest ski area, the Three Valleys' (3 Vallées) popularity among the British, Megève's appeal to Russians and visitors from the Middle East, and Chamonix's special reputation in the United States. 

5. Year-Round Demand 

Unlike some seasonal destinations, the French Alps have appeal throughout the year. Winter sports enthusiasts flock to the region during the snowy months, while the summer attracts hikers, cyclists, and those seeking a peaceful mountain retreat and autumn caters to adventure sport lovers. This year-round demand can contribute to a more consistent return on investment. 

XL outside Jacuzzi in a modern Savoyard-style chalet in Chamonix

Relax in the XL Jacuzzi in a modern Savoyard-style chalet in Chamonix, ID 5557 

6. Investment Potential 

While property prices in the French Alps can be relatively high, the potential for property value appreciation over time is notable. Investing in a market with a strong tourism sector and increasing demand can result in capital gains for property owners. 

Investing in ski resort real estate offers a dual advantage with capital appreciation and rental income. Ski resorts see consistent property value growth due to the rising popularity of tourism and outdoor activities. This presents a long-term investment opportunity with the potential for substantial returns upon resale. 

A chic 1-bedroom 2-bathroom Mazot in in Les Houches, Mont Blanc

A chic 1-bedroom and 2-bathroom Mazot in in Les Houches, Mont Blanc, ID 3964 

Additionally, the constant influx of tourists creates a steady demand for rental properties. A well-planned rental strategy can easily cover initial costs and generate profits. For flexibility, a mixed strategy allows owners to use their property while earning rental income during vacant periods. This combination of wealth accumulation and cash flow provides an attractive option for investors looking to diversify risk. 

Already have a holiday home and you want to start earning from it. Here is how you can do it in 5 easy steps

7. Environmental Considerations 

The increasing global emphasis on environmental sustainability has led to a growing interest in eco-friendly and sustainable tourism. Investors focusing on environmentally conscious development in the French Alps may find a niche market and contribute to the preservation of the region's natural beauty.  

Investing in a mountain resort not only yields profits but also plays a vital role in regional development by boosting local economy, creating jobs in hospitality and supporting community development projects. 

Is Chamonix a good investment? 

Chamonix: A unique and captivating destination 

When looking to purchase a ski-friendly holiday home, the resort of Chamonix will not disappoint. With access to 5 ski resorts (Grands Montets, Les Houches, Le Tour/Le Balme, La Flegere and Le Brevent) and an extensive European ski region (Megève, Saint-Gervais, Les Contamines and Courmayeur in Italy), the fashionable French resort is located at the base of Mont Blanc, making it a mecca for skiers and hikers alike.  

Brevent cable car with the Mont Blanc massif in background, Chamonix, France

Brevent cable car with the Mont Blanc massif in background, Chamonix, France 

Furthermore, Chamonix’s location by the borders of Switzerland and Italy provides a strategic half-way point for reaching Verbier and the 4 Vallées ski region; for infinite year-round leisure possibilities!  

Easily accessible for ski holidays  

The strategic position and excellent resort infrastructure of Chamonix make it a highly accessible year-round destination. Chamonix benefits from 2 train stations, a bus station, frequent airport shuttle transfers and direct motorway links to Geneva airport, 70 minutes’ drive away. The international-feeling resort town is also very well serviced with a wide selection of shops, bars, restaurants and family-friendly facilities to complement self-catering stays and year-round residency.  

Chamonix: An affordable investment destination  

Despite house prices in Chamonix increasing by 4.8% in 2017, the average house price in Chamonix is still lower than those of other nearby ski resorts (Megève and Méribel for example). A healthy year-round rental income can also be achieved in Chamonix – thanks to its wide range of winter and summer sport activities and facilities. 

Chamonix resort continues to look to the future, with multiple resort improvements currently underway, from the regional €24 million Mont Blanc express investment to the new gondolas, funiculars and cable cars currently under construction at Compagnie du Mont Blanc.  

Before making any investment decisions, it's crucial to conduct thorough research, consider local regulations, and potentially consult with a local real estate expert or financial advisor to ensure your investment aligns with your financial goals and risk tolerance. Ask for a free consultation with our property managers

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